I can’t be the only person who’s noticed that in the past year or so, ukulele (and in particular, slight variations on a specific ukulele arrangement that usually also includes glockenspiel or tinkly piano and often whistling) has become the primary vehicle through which TV advertisers communicate whimsy.
Don’t get me wrong, I absolutely love the uke, but frankly these cutesy ukulele ads are getting a little annoying. Not that I watch that much TV or even have cable. But who doesn’t like to curl up on the couch with that special someone in front of So You Think You Can Dance every once and a while? (i.e. every week…)
In any case, notice the similarity between the soundtrack to this Canadian Tire ad…
and this Workopolis ad?
And there are millions more. Like this, this, this, and this.
Anybody work in advertising who can share some insights about this?
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